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partnerships with businesses

As an active part of society and the economy, businesses bear responsibility and play an important role in the creation of a future in which people live in harmony with nature. By promoting innovative solutions, they can become the agents of change that the planet and people need, and they can ensure that the natural resources and ecosystems on which they rely their activities are used in sustainable ways.
Through our partnerships with businesses, we aim to change behaviours and achieve specific results as regards the protection of nature and the prevention of the climate crisis, which cannot be achieved in any other way. We believe in the large-scale change that can be brought about by these partnerships, and we are pursuing a framework of very specific and strict principles, assessing their progress continuously.
A necessary requirement in selecting our partnerships is that companies we choose to work with meet corporate responsibility, labour rights, regulatory and legal framework compliance, as well as other criteria, while, based on our internal regulations, we are explicitly forbidden to have sponsorship relationships with companies that are active in — among other things— sectors such as the tobacco industry, nuclear energy, and the defence industry.
It is very important to mention that our fundamental principles of cooperation with businesses are transparency, quantifiable results, and the right to disagree, as we openly criticise and even stop partnerships if it is deemed necessary.

AB Vassilopoulos

In the framework of our ‘Responsible Fisheries’ programme, together with AB Vassilopoulos and in partnership with the purse seiners of Kavala, the ‘Manios’ fish trading company, and the Fisheries Research Institute (INALE), we started – for the first time in Greece and the Mediterranean – a programme for the improvement of the fishing fleet’s sustainability. The goal of this pioneering synergy is to bring Kavala’s purse seiner fleet, which fishes anchovies and sardines, at certification level in accordance with the ecological fisheries standard of the Marine Stewardship Council (MSC).
For the first time in Greece, authorities, fishers, scientists, market representatives and NGOs are working together to keep the Greek seas alive, supporting fisheries in practice and providing responsible seafood choices to consumers.
At the same time, the goal has been set for at least 80% of all AB Vassilopoulos seafood purchases to be made from low-environmental risk sources by 2021. To this end, a tool has been designed and implemented, based on which a detailed assessment is made of the chain’s seafood portfolio, while alternative proposals are being suggested, in accordance with the reliable methodology introduced by WWF globally, towards achieving this goal.

AB Vassilopoulos

The impacts of the rapidly growing sector of aquaculture on fish populations, fish ecosystems, water quality, and society, can be significantly and quantifiably reduced when responsible practices are implemented. Thus, in the framework of our partnership with AB Vassilopoulos, in 2016, together with NIREUS SA, we started the implementation of a programme to ensure that the supermarket chain can supply responsible aquaculture products. The programme aimed at further improving the management practices of three of Nireus’ aquaculture units, farming sea bream and sea bass in Aliveri, Astakos, and Nafpaktos. This programme was implemented based on the standards of responsible aquaculture, which have been developed for other farmed species by the Aquaculture Stewardship Council (ASC), and was adapted to the requirements of Mediterranean species.
In the framework of this initiative, the first certified sea bass and sea bream farms by the newly developed ASC standard, in the whole of Europe are located in Greece. After two years, 32 aquaculture farms in 4 countries have been certified.

Vlachakis Eggs

Vlachakis Eggs have been helping WWF Greece’s work by communicating the message “A natural alliance” and providing their financial support since 2004, while they raise awareness and inform the public as regards the organic practices they follow in their production.

Eurobank Cards

Eurobank and WWF Greece created the first 'green' card, which actively supports the environment. Since 2001, WWF Eurobank Visa has paid more than €1,700,000 to WWF Greece, while more than 140,000 cards have been issued. For each new card issued, Eurobank pays WWF Greece €3, and for each card renewal it pays €1.5. If a new card request originates by a WWF Greece supporter, then Eurobank pays €8.8 per new card. Furthermore, for each purchase made with the WWF Eurobank Visa, 0.07% of the transaction’s value is paid to WWF Greece at no cost to the card holder.
Get your WWF Eurobank Visa and help protect the environment. Call 210 9555555 now or fill out the request form online. If you are a WWF supporter, don’t forget to mention it.


H&M collaborated with us in 2019 in the framework of the Corporate Social Responsibility programme it implements, in order to inform and raise awareness among consumers regarding plastic pollution.


In the summer of 2019, with the support of Unilever Food Solutions, we implemented an ambitious pilot project for the reduction of food waste in the hotel industry.
In the framework of the new project ‘Hotel Kitchen: here we value food’, three well-known hotels, Grecotel Cape Sounio (Sounio), Aquila Rithymna Beach (Rethimno), and Chandris Group’s Marriott Athens (Athens) monitored and acted upon reducing food waste from June to September 2019. Over this 4-month period, the overall reduction in waste ranged from 10-25%, an important outcome that proves that the measures implemented had immediate results, making the project an example of innovation and positive change.
At the same time, through a series of seminars, executives in the hotel sector and future chefs in culinary schools had the opportunity to hear about the progress of the pilot implementation at the 3 hotels and to learn the Hotel Kitchen tool, step by step.
With the completion of the project’s first phase, all hotels in Greece can express their interest and utilise a series of tools we have created to reduce food waste in the hotel sector, free of charge.

Officer: Sophia Koukoulaki